Digital Marketing Manager Jobs in Pune, Atlas Copco

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Digital Marketing Manager Jobs in Pune, Atlas Copco

Job Locations: Pune
No of Openings: 1
Salary: Best in Industry
Job Type: Full Time
Experience: 4.5 Years-5 Years
Company Name: Atlas Copco
Qualification: Any Graduate
Key Skills: social media marketing ,Publishing

Job Descriptions

  • We are looking for a Digital Marketing Manager who will help us lead our digital marketing initiatives, to join our communications team
  • You will strategise, develop, implement, track, and optimize our digital marketing campaigns across various channels
  • You will be responsible for driving online brand awareness, lead generation, and customer engagement
  • You will be overall responsible for our digital marketing strategy and for maximizing our revenues through digital channels / sources

 

Key responsibilities:

  • Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives and goals.
  • Growing qualified leads for business by following buyer journeys and identifying areas of engagement and most effective channels.
  • Collaborate with cross-functional teams to ensure integration of digital campaigns with other marketing efforts.
  • Helping the communication team in all lead nurturing activities, including e-mail.
  • Plan and manage paid advertising campaigns (SEM) to drive targeted traffic and leads.
  • Monitor and analyze social media metrics to optimize content and campaigns.
  • Create and manage email marketing campaigns to nurture leads and maintain communication with existing clients.
  • Continuously explore and adopt new trends in all digital channels, including website, social media and digital marketing.
  • Leverage full value from marketing automation processes and tools.
  • Utilize analytics tools to measure the effectiveness of digital marketing campaigns.
  • Provide regular reports on key performance indicators and recommend adjustments to optimize results.
  • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
  • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
  • Stay up-to-date with emerging digital marketing trends and technologies
  • Manage content calendars and ensure timely delivery of content across platforms.

Key skills:

  • Comfortable with analysing data and data-driven reporting.
  • Digital analytical skills will be an added advantage.
  • Clear communicator.
  • Experience in handling digital marketing initiatives especially in a business-to-business context. Knowledge of CRM platforms will be an added advantage.
  • Basic technical knowledge of web publishing.
  • Experience with social media marketing and paid search.
  • Attention to detail.
  • Good organizational and time-management skills.

Contact Information

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