Utilize an effective mix of various digital marketing tactics, including search, social media and demand generation marketing campaigns to: help grow Sandvik Coromant s online presence, audience engagement and conversions; increase brand preference by creating great customer experiences at all touchpoints; generate leads and contribute to the sales pipeline; and contribute to the achievement of global and Sales Area strategic business goals
Planning, implementation, control and reporting
Use digital marketing tactics to meet set marketing goals and objectives, and to generate higher engagement levels and lead generation. Analyze marketing activity performance through use of Power BI, Google Analytics and other tools.
Ensure that planned and executed activities are carried out within the agreed budget.
Practice Sandvik Core Values, Code of Conduct and the Safety first culture in all business and personal dealings at all times.
Plan, execute and monitor online customer engagement programs through our marketing automation platform (Marketo)
Plan, execute and monitor paid media campaigns to increase customer reach and customer engagement, generate leads and strengthen brand awareness and brand position
Coordinate and supervise digital marketing agency activities in all markets within SASEA
Drive and develop activities on owned, earned and shared digital channels
Develop and coordinate the editorial plan for organic posts on social media channels in collaborations with the Integrated Marketing Specialists
Establish and track campaign objectives, KPIs and success metrics to evaluate effectiveness and overall performance throughout SASEA; report back to management and adjust future tactics and campaigns as needed
Collaborate with key stakeholders across the business to build alignment and support for integrated campaigns and digital marketing
Stay on top of trends within the area of digital marketing
Act as an advisor and expert towards SASEA Field Marketing team with regards to digital marketing E-mail marketing (drip, event and engagement programs)
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